2014 ROM Visitor Research Project

2014, Report/Plan, Royal Ontario Museum
mobile, new media, visitor research
About This Project

Date: April 4, 2014 – February 2015

Partner: Royal Ontario Museum

Venue: Royal Ontario Museum – map

Project Members: Kayla Droog


Kayla conducted a visitor research project at the Royal Ontario Museum that was designed to assess visitor mobile use at the museum. This research asked questions such as whether visitors currently use their mobile devices to enhance their museum visits, are they interested in doing so in the future, what types of content they are interested in accessing, and are they interested in accessing content from home before or after their visit.


This research sought to complement and inform some of the ROM’s current projects that are developing mobile content for visitors.